Clinical Trial: Effects of 'Pinkwashed' Alcohol Ads in an Online RCT
Study Status: COMPLETED
Recruit Status: COMPLETED
Condition: Breast Cancer
Study Type: INTERVENTIONAL
Official Title: Effects of 'Pinkwashed' Alcohol Ads in an Online RCT
Brief Summary:
The primary objective of this study is to examine how exposure to "pinkwashed" alcohol advertisements (i.e., ads that associate the company with breast cancer awareness or charities) affects consumers' perceptions that alcohol increases the risk of breast cancer.The investigators will randomize participants to view 3 'pinkwashed' social media advertisements for alcohol or 3 control advertisements for alcohol (i.e., 'de-pinked' standard alcohol advertisements that match the…
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