Clinical Trial: Effects of Sugary Drinks Counter-marketing Messages
Study Status: COMPLETED
Recruit Status: COMPLETED
Condition: Obesity
Study Type: INTERVENTIONAL
Official Title: Effects of Anti-sugar-sweetened-beverage Counter-marketing on Behavioral Intentions and Perceived Weight Stigma
Brief Summary:
This study aims to examine consumer responses to traditional and counter-marketing messages discouraging sugary drink consumption, including effects on intentions to consume sugary drinks and perceived weight stigma.Because prior research has suggested that counter-marketing may be especially effective among younger populations, the investigators will examine effects overall and by age group (young adults [ages 18-29 years] vs. middle and older adults [ages 30+ years]).
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