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First received: September 27, 2023

Clinical Trial: Social Norms, Messengers, and Processing Fluency to Increase Hypertension Medication Adherence

Study Status: ACTIVE_NOT_RECRUITING

Recruit Status: ACTIVE_NOT_RECRUITING

Condition: Medication Adherence

Study Type: INTERVENTIONAL


Official Title: Social Norms, Messengers, and Processing Fluency to Increase Hypertension Medication Adherence

Brief Summary: Medicare Advantage beneficiaries ages 65-79 and insured by Humana with at least two unique fills of hypertension medication within the 2023 calendar year and adherence level between 60 and 85% will be identified using Humana Medicare Advantage claims data.Individuals meeting these inclusion criteria will be included and, with an institutional review board approved waiver of informed consent, will be randomized to one of 6 mailed messages or control (no message).The messages will be sent by Humana and use different…

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