Clinical Trial: Out-of-home Consumer Food Purchase Behaviour in the Presence and Absence of Value Pricing and Price Promotions
Study Status: COMPLETED
Recruit Status: COMPLETED
Condition: Food Selection
Study Type: INTERVENTIONAL
Official Title: Out-of-home Consumer Food Purchase Behaviour in the Presence and Absence of Value Pricing and Price Promotions
Brief Summary:
It is important to understand the role that price-based incentives in the out-of-home food sector play in food purchasing, and whether they lead to positive savings for the consumer (as they would likely anticipate when making purchases), or whether these incentives lead to increased spending and increased purchasing of unhealthy products.Additionally, it is important to consider whether the impacts of price-based incentives differ according to a range of demographic characteristics.For example, some evidence…
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