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First received: May 08, 2024

Clinical Trial: Out-of-home Consumer Food Purchase Behaviour in the Presence and Absence of Value Pricing and Price Promotions

Study Status: COMPLETED

Recruit Status: COMPLETED

Condition: Food Selection

Study Type: INTERVENTIONAL


Official Title: Out-of-home Consumer Food Purchase Behaviour in the Presence and Absence of Value Pricing and Price Promotions

Brief Summary: It is important to understand the role that price-based incentives in the out-of-home food sector play in food purchasing, and whether they lead to positive savings for the consumer (as they would likely anticipate when making purchases), or whether these incentives lead to increased spending and increased purchasing of unhealthy products.Additionally, it is important to consider whether the impacts of price-based incentives differ according to a range of demographic characteristics.For example, some evidence…

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